• To make pool ownership as effort free and affordable as possible while maintaining the highest level of service by intelligently utilizing science based chemical management and other well conceived pool maintenance systems
• To be advisors as opposed to merely laborers, offering customers "what I would do if I was you but knowing what I know" type advice
• To continually consider and enhance our vision for the company and industry
• To continually develop well conceived systems executed by a dedicated team of best and brightest caliber service professionals
• To empower associates based on individual strengths, not their position or the weaknesses of their predecessors
• To operate our business with a laser intensity on expense control and profitability
• To view a complaint as a gift in the form of information, and knowledge and training as friends and allies
• To align the interest of the company with those of its customers and employees

Corporate Promise:

We promise to provide the highest level of service, performed by the best trained associates, at the most competitive price.

Associate Pledge:

I promise to
provide the highest level of service,
to use training and knowledge to my advantage,
to ask when I don’t know,
to use good common sense,
and
to do what I would want me to do
if I was a customer
expecting
exceptional service.